The Yogic Manager

The Yogic Manager: A Business Novel Inspired by the Mahabharata

The Yogic Manager: A Business Novel Inspired by the Mahabharata

About The Yogic Manager

“A path breaking work which brings back ancient Indian wisdom into modern day management application.”
- Dr. Radhakrishnan Pillai, bestselling author of Corporate Chanakya

“A union of scholarly research and creative storytelling.”
- Dr. Soumitra Dutta, Dean, Johnson School of Graduate Management, Cornell University

“Life-enhancing insights and practical wisdom to apply to all fields of endeavor.”
- Philip Goldberg, author of American Veda

The Yogic Manager is a business novel that was written to bridge Yoga-Vedanta and Management. The foreword was written by Dr. Dipak C. Jain, former Dean of INSEAD and Northwestern University’s Kellogg School of Management. The story is the medium by which several new frameworks, business models and management principles are explained.
The book is a modern retelling of the ancient Sanskrit epic, the Mahabharata. The epic’s war of Kurukshetra has been recreated in the world of business at a consulting firm called Characterra Consulting. The protagonist is Arjun Atmanand who faces a crisis when his conscience clashes with the instructions of his boss and Characterra’s founder, Raja Sahamkar. To help him with his crisis, Arjun receives advice from Yogi, a being with supernatural powers. Arjun learns Yoga and Vedanta from Yogi, which he uses to build a bridge between Yoga-Vedanta and Management.

Arjun develops a set of Yogic Management frameworks and principles that are the foundations of this bridge:

1. Reality-Consciousness-Bliss Framework
2. Knowledge Work Equation
3. Motive-Mind-Means Framework
4. Purposeful Life Framework
5. Principles of Yogic Management
6. Yogic Management Mantra

By reading and studying this book, you will:

—Start to challenge conventional ways of thinking about business and gain a new, holistic perspective of Management;
—Learn the principles and frameworks of Yogic Management, which you can then apply immediately to your work;
—Become a more productive knowledge worker by learning how to control and channel the power of the instrument of knowledge work, your mind;
—Gain fulfillment through your work and, in the process, contribute toward the betterment of society and all life on Earth;
—Gain practical advice on how to build physical, mental, intellectual, and spiritual strength;
—Live a balanced and purposeful life by going through the four phases prescribed in Yoga-Vedanta; and
—Join, should you wish to, the evolution of Management, a movement that will elevate the human condition and restore harmony to an imbalanced planet.

From 2008 to 2012 I researched Sanskrit texts, including the Mahabharata, Bhagavad Gita, Upanishads, and Yoga Sutras, to determine how Yoga-Vedanta can be applied to Management. This book is the product of this research. You can learn more about the Mahabharata in the Mahabharata Quotes page.

The Yogic Manager paperback in India
A South Asian paperback edition of The Yogic Manager: A Business Novel Inspired by the Mahabharata has been published across India and neighboring countries by Jaico Publishing House. The book can now be purchased online on Amazon India. For a limited time, Amazon India is giving free delivery, with the option to pay cash on delivery.

The book is available on other online retailers, including Infibeam:
And Flipkart:

But Amazon India is a great deal because of the free delivery.
It is also available at Crossword, Landmark, Oxford, Higginbothams and other physical bookstores across India, including bookstores at major airports. The following photo was taken by my Queen’s MBA batchmate at the Bangalore Airport.

The Yogic Manager on sale at the Bangalore Airport

The Yogic Manager on sale at the Bangalore Airport

The Yogic Manager paperback on Amazon
The Yogic Manager paperback (International edition) can be bought on and can be shipped to most parts of the world:

The paperback is also available on: Amazon UK, Amazon Germany, Amazon France, Amazon Spain, Amazon Italy.

The Yogic Manager ebook on Amazon
The Yogic Manager ebook can be bought on the book’s Amazon page:

In India, it is available on Amazon India:

Once bought, it can be read on the Kindle eReader, and on any computer, tablet or smart phone by downloading the
Free Kindle Reading Application
In addition to, The Yogic Manager is available on: Amazon India, Amazon Canada, Amazon UK, Amazon Germany, Amazon France, Amazon Spain, Amazon Italy, Amazon Japan, Amazon Brazil. Customers from other countries can purchase the book from

Connect with me

Feel free to connect with me on Facebook
On Twitter @yogicmanagement
Or on LinkedIn:

View Avinash Bhushan Sharma's profile on LinkedIn

If you find this book interesting and would like to tell your friends, family and connections about it, please share/like/tweet/email this page using the social sharing buttons on the top/bottom of the page.
Avinash Sharma

#theyogicmanager #yogicmanagement

Comments are closed.